The Copy Shop
If you want to write copy that gets results fast, this course will give you the tools, frameworks, and mindset to make it happen.
Hi, I'm Lee Collins.
Copywriting is the lifeblood of marketing, and few people teach it as powerfully and practically as Bob Yeager.
I included Copy Shop in Insider Lessons because it cuts through the noise and teaches direct-response copy that actually sells—fast.
Bob brings 20+ years of real-world experience, from working with top brands to securing multi-million dollar contracts using the same principles he shares here.
What makes this course stand out is its focus on demand creation—instead of chasing customers, you’ll write copy that makes them say YES immediately.
You'll learn battle-tested strategies like:
✅ How to generate demand instantly with the right ideas
✅ How to structure winning copy (without writing endless pages)
✅ How to use storytelling & social proof to drive conversions
✅ Why upfront payment is key for high-value clients
If you want to write copy that gets results fast, this course will give you the tools, frameworks, and mindset to make it happen.
Let’s dive in!
Example Curriculum
Want This Product FREE?
PREVA1LPASS is a members-only benefit that grants you access to the product above PLUS dozens more courses, classes, workshops, checklists, cheatsheets, Q&A calls, templates, (and more) for one low price. Plus, your price is locked in for as long as you remain a member! New content added weekly.