In these "Lost Recordings", the world’s greatest Direct Mail experts came together for this once-in-a-lifetime event that has now been digitally re-mastered from the original cassette tapes.
People paid up to $5,000 a seat to be in the audience and, although this seminar was held in the early 1990's, the knowledge that you'll hear from these industry authorities is truly timeless.
Only the price of postage and some postal rules have changed!
In fact, many Internet Marketers use these time-tested direct mail strategies to this day to make huge fortunes online. (Including the DRM 2.0 team!)
And you should, too!
You'll easily recognize many of the names on this amazing set of audios. Just Google any name you haven't heard of before and you'll find they're all highly-respected and extremely successful pros in every way.
This is, in a nutshell, the top-tier of direct mail experts discussing the ins and outs of their trade, sharing secrets they only share with people paying a high price to attend a special seminar.
Everything taught during these recordings forms the basis of what we've now fused with online marketing, in ways they would never have dreamed of even today, to multiply profits again and again and automate 90% of everything you do offline and online. At MINIMAL cost or risk to you personally!
It's truly timeless material because it's all based on techniques that have been proven and sharpened through more than 200 years of the direct mail industry's growth.
You'll easily recognize many of the names on this amazing set of audios. Just Google any name you haven't heard of before and you'll find they're all highly-respected and extremely successful pros in every way.
"The Lost Recordings" expert panel includes:
Ted Nicholas
Known as "The 4 Billion Dollar Man", the legendary master copywriter Ted Nicholas outlines his one-of-a-kind success formula for direct mail dominance.
Bill Myers
With a classic print newsletter background, Bill Myers probably has more experience selling subscriptions to online-only content than almost anyone else in the industry.
David Deutsch
A world-renowned direct response copywriter, marketing strategist, and author, David Deutsch supervises, coaches, and trains writers and copy teams in the U.S. and around the world
John Carlton
John Carlton refers to himself as “the most ripped-off writer on the Web”, and no one in the online business world disagrees. Other marketers also call John “the most respected writing teacher alive”.
Karen Anderson
Specializing in real estate marketing, the driving force behind Karen Anderson is in making data count and helping clients be best positioned in a fiercely competitive market.
Gary Halbert
We all owe the late, great Gary Halbert a massive debt of gratitude for passing on his expertise and knowledge to us… and to his sons, Kevin and Bond, for making it available.
Here's What You're Getting:
- Audio 1: Ted Nicholas outlines his one-of-a-kind success formula for direct mail dominance
- Audio 2: Ted Nicholas continues his masterclass. Plus, Bill and Karen Myers on the go-to tools of direct mail.
- Audio 3: Bill and Karen Myers continue sharing their amazing formula for direct mail riches.
- Audio 4: Superstar copywriter David Deutsch shares the new marketing realities. (This is as timeless now as it was 50 years ago!)
- Audio 5: The world’s most ripped-off copywriter John Carlton shares his lessons from the marketing trenches. Plus Lisa Morrice on the rules of writing direct mail copy.
- Audio 6: Karen Anderson shares the secrets of finding mailing lists that pay off like a slot machine in Vegas!
- Audio 7: More of Karen Anderson’s little-known tactics for buying and mailing to hyper-responsive offline lists.
- Audio 8: John Eger on the golden rules you need to know when testing an offline campaign!
- Audio 9: John Eger on generating leads through small classified ads. Plus the late, great Gary Halbert on selling formulas, the importance of delivering more than the customer expects, and insuring customer satisfaction to explode customer loyalty.
- Audio 10: Even more of the amazing Sir Gary Halbert, “The Prince of Print!” (If you don’t have any of Gary Halbert’s incredible information in your library, don’t miss getting some!)
- Audio 11: Bill Myers gives you the rules to follow when choosing your target market.
- Audio 12: Bill Myers continued, on looking for and developing a direct mail products in a flash.
- Audio 13: Star copywriter and marketer Carl Galletti on computers, writing copy and creating hot-selling catalogs.
- Audio 14: Carl Galletti continued, on writing advertising for direct mail products.
- Audio 15: Panel -- experts brainstorm to create copy for the class project.
- Audio 16: Panel -- experts talk about and show how to develop a direct mail offer.
- Audio 17: Panel -- experts talk about the biggest mistakes they've made in direct mail. (This audio by itself is PRICELESS!)
- Audio 18: Panel -- Direct mail experiences. Plus how to use the SRDS list book… from the world’s greatest experts!
- Audio 19: Panel -- How to find the right list for any product that has a market.
- Audio 20: Panel -- Product packaging secrets and setting up auto-pilot offline order processing.
- Audio 21: Ted Nicholas on acquiring the marketing rights to a book. (Ted has sold more books that almost anyone on the planet!)
- Audio 22: Panel -- The nuts and bolts of getting a direct mail offer out the door.
- Audio 23: Ted Nicholas -- More mechanics of direct mail.
- Audio 24: Bill Myers continues on the mechanics of direct mail with questions from the attendees with the panel contributing.
The Lost Recordings originally sold for $397. And it's still worth every penny. The information inside can make you thousands of dollars, perhaps millions...
You get ALL 24 of the Lost Recordings for the price of a couple of pizzas (and INSTANT access on the other side of this page)!
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